Sotheby’s “Jony and Marc’s (RED) Auction” Editor Theater Mode

Directed by Andrew Zuckerman

Jony Ive, Marc Newson and Bono discuss the 2013 (RED) Auction.  Jony and Marc spent a year and a half curating this historic design collection which comprised objects as diverse as space travel and lighting design to contemporary art and rare automobiles.  The auction took place at Sotheby’s in New York, raising $26.2 Million for (RED).  ALL proceeds went to the Global Fund to fight AIDS.